Its an ongoing and never ending battle between microsoft and google. Microsoft now armoured with a new search engine (bing or kumo) is desperate to take head-on with google and has budgeted up to $100 million to advertise Bing, its yet-unlaunched search engine, on TV, on radio, online and in print.
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Links:
Microsoft To Launch $80M Ad Campagin To Attack Google
From Kumo to Bing | Microsoft Plans New Search Engine
Microsoft drops Kumo, rebrands to Bing
Microsoft Takes Aim at Google
Microsoft May Rename Live Search 'Bing': Massive Ad Campaign
Bing: Microsoft Launching New Rival to Google?
With Kumo Search Ready, Microsoft Renews Yahoo Talks
Microsoft Wants Consumers to Rethink Search? Yeah, Good Luck
Bing:Does Microsoft Launching New Rival to Google?
Microsoft Search Engine - Looks like Bing, not Kumo
Microsoft’s Bill Gates says: Just Bing It!
Google increasingly battles Facebook in search - Digiknow101
Kumo to be dubbed Bing, AdAge says
In ‘Search’ of Business Excellence
Microsoft “Blings” Back the Search Engine Wars
Links:
Microsoft To Launch $80M Ad Campagin To Attack Google
From Kumo to Bing | Microsoft Plans New Search Engine
Microsoft drops Kumo, rebrands to Bing
Microsoft Takes Aim at Google
Microsoft May Rename Live Search 'Bing': Massive Ad Campaign
Bing: Microsoft Launching New Rival to Google?
With Kumo Search Ready, Microsoft Renews Yahoo Talks
Microsoft Wants Consumers to Rethink Search? Yeah, Good Luck
Bing:Does Microsoft Launching New Rival to Google?
Microsoft Search Engine - Looks like Bing, not Kumo
Microsoft’s Bill Gates says: Just Bing It!
Google increasingly battles Facebook in search - Digiknow101
Kumo to be dubbed Bing, AdAge says
In ‘Search’ of Business Excellence
Microsoft “Blings” Back the Search Engine Wars
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